About Us

Reticent by definition means to not say anything deemed unnecessary. This aligns with Reticent's perspective on fashion and styling. Personal style speaks to who a person is and is displayed through their clothing. Reticent intends to assist its customers in finding a sense of fashion that connects to who they are in a sustainable manor. As part of its definition, Reticent is also meant to be a reminder that there is a lot of power in not giving away too much information. 

Protect your Authentic Self

Our History

Our founder, Arianna Khan, is an HBCU graduate at Howard University where she had the opportunity to explore her interest in fashion design and styling. In its early stages, Reticent was purchased and modeled by Howard students. In December 2024, Reticent expanded to it’s first fashion shows in Atlanta, Georgia.